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Which best describes you:
Jessie is a college student, he needs coffee to stay up late nights studying and writing papers. Buried under student loans already, he can’t exactly take out one just for a coffeemaker. He needs something that will make good coffee but not break the bank. He doesn’t mind time for preparation or clean-up, he just needs to stay under his $150 budget.
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Beth was a barista back in her twenties. She could pull shots and pour latte art with the best of them. Now in a salaried career, she remembers fondly the great espresso she used to make and the title of Froth Queen that was bestowed upon her. She’s making a little money now and is ready to invest in a quality machine that offers all the control and artistic freedom to pull that perfect shot like only someone with training could.
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Derek is a bit of a gearhead. He loves gadgets, motorcycles and knowing how things work. A bit like Tim “the toolman” Taylor, he always pays attention to power, component materials, durability … ya know, specs. Derek is an Americano man and wants an espresso machine for his kitchen. But he wants a tough machine, one that can be pushed to the limit. He’d also like a masculine, industrial looking machine – nothing “plasticy” or “girly”.
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Sally doesn’t care where the coffee came from or how it was made, she just wants her latte before she leaves the house with no mess and no fuss. Sally wants to just push a button and have her favorite drink pour out in perfect proportions. She doesn’t want to worry about grind fineness, tamp firmness, frothing steam or bars of pressure – she just wants to keep the magic behind the curtain and get her daily pampering.
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Let’s face it, Jonathan has style. He puts thought into the clothes he wears, the product in his hair, the car he drives, even the decor of his apartment – which is always spotless. He’s willing to learn how to use it, but his first requirement for an espresso machine is that it’s got to look great.
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Jessica loves mochas, as evidenced by a wallet of full punchcards. She recently did the math and was shocked to see how much she spends a year at cafes. She’s been meaning to for years, but has finally decided to get an espresso machine for home. However, she’s afraid that if she gets one too complicated she’ll get frustrated and never use it. But she’s decided she doesn’t have the funds for one of those fancy-shmancy do-everything machines either.
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Robert’s done pretty well for himself. He has a gorgeous 7,000 square foot house in the mountains and loves to entertain there. Robert is used to getting the best of everything and getting an espresso machine is no exception. He may not operated it himself, but it has to deliver quality espresso with perfect crema for his guests in the billiard room after dinner.
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Lisa is the manager of a boutique-sized hotel and bar. She finally got the green light from the owner to purchase a commercial quality espresso machine to serve guests cappuccinos with their daily breakfast. She needs to find something reliable, durable and attractive that can keep up with guest demand – and that means quantity.
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Toby has been complaining about the office coffee since the day he arrived. First he went on a campaign to get better beans. Now he wants a machine that hasn’t been sitting the same place since 1984.
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Kim is opening a coffee house in a few months. She’s got every detail nailed down except which machine to get. She realizes that the machine is not only the lifeblood of her business but sets the tone for the whole coffee house experience.
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